Simple SEO Tips To Optimize Blog Posts
There are as many as 600 millions blogs on the internet and as many as 2 billion blog posts are published yearly across the world wide web. That means, each day we come across almost 5,760,000 blog posts. Every minute, 4000 blogs posts go live on the internet (2018, Internet Live Stats). That is a huge competition.
If you are blogging, you are not alone. Competition is tough. Optimising the blog posts that can easily rank in Google is important. Listed down are top 11 tips that can make it easy for bloggers to improve their blog post ranking.
Keyword Research Is Necessary
For any blogger, keyword research is of great importance. There are plenty of keyword research tools such as Keyword Planner by Google, Soovle. Moz Keyword Explorer, SEMRush Keyword Tool, Jaaxy. Ahrefs Keywords Explorer. SECockpit. KeywordTool.io and others. A simple search using one of these tools will help you explore what type of keywords can be good for the post.
Use Less Competitive Keywords In The Posts
Bringing Visitors To Blog
I would recommend the use of the less competitive keywords in the blog posts if the blog is new. This will help the bloggers reach some position in Google easily and this way their blog will receive some good amount of traffic. There is no sense in trying to rank for a competitive keyword and for which there are already hundreds of other popular blogs with strong domain authority and backlink profile.
But, this doesn’t mean that you should stop trying to make use of the popular and high-volume keywords. What I mean to say is first work on low-volume keywords and try to get some decent traffic to the site. After some months of blogging, you can target such popular keywords. By that time, your blog will also grow. With decent traffic and increasing social shares, Google will consider ranking your site on other popular keywords too.
Science Behind Keyword Usage
There is simple science in creating an SEO-friendly post. You do not have to be a blog scientist to write posts that achieve first-page ranking in google and other search engines.
Just learn to add keywords wherever necessary in the post.
- The title of the post must have the target keyword.
- The URL of the post shall carry the target keyword.
- The first paragraph of the post shall also have the target keyword and other versions of it. It is always good to add some synonyms of the keywords you are using, the keyword you want to get ranking on.
- The use of the keywords in the subheadings is recommended too. But, you don’t need to use only the target keyword for the subheadings. If you can use the target keyword once in the top-level subheadings such as H2 and H3, it is enough.
- Use other similar or close-match keywords, short and long-tail keywords in the post. It is also important that the keywords shall be distributed in the article evenly.
- Try to cover all types of LSI keywords in the post to get good preference from Google. You can use the website such as LSIKeywords.com to check what type of keywords you can include in the post.
Write For People, Not For Google
Generate content for the people you want to read and enjoy. SEO is secondary. When the content is good enough for the visitors, it can work like magic for you to increase its share on social sites and bring more number of visitors to the blog. Google also prefer content that is made for users.
Click-worthy Title and Meta Description
Share On Social Sites For Immediate Indexing
How to Improve the Event SEO – Tips From a Professional SEO Speaker
Have you ever searched your event name on the search engines? Can you find your event website on the first page of the search engines? According to the studies and research, a majority of people are likely to check the first three websites on Google. And, less than 1% of the population opts for the second page. That being said, it is pretty clear that the event website owners need to follow the right event SEO strategies that can help them drive their website to the first page of the search engine. Unless you are fine with having your potential visitors hit your competitor’s event, you must invest your time and efforts in improving the event search engine optimization.
Note that search engines show the most relevant events to the users. You can’t just create a website and expect huge traffic in days. You need to make a good impression in the eyes of Google as well as the visitors. So, here we’ve come up with some important points on how to improve your event site’s SEO. Let’s have a look:
Include all the Essential Event Information in Schema Format
Needless to say, the first factor every website owners must take into consideration is the event information available on their web page. You don’t want the users to struggle with event details. Not only visitors, but accurate information has a positive impact on your site’s ranking. The more consistent the event information is the higher your ranking on Google or event directories. Some of the vital information that you must include:
- Name, Address, and Time of the Event
- The location and exact address of the event
- The short and informative description suggesting the theme and purpose of the event Photos and videos of your past events to help users determine how exactly your events are like and what all they can expect during the program.
- Ticket information including the early bid options, the price per ticket, promotional deals, passes, and other vital ticket-related information. If the details regarding ticket are not yet fixed, you can ask the visitors to drop their email address so that you can send the ticket information through emails.
- Don’t forget to add contact information on the website. Most of the times, the attendees, speakers, customers, and even sponsors have certain doubts. They consider it best to contact the event owner directly and have their questions answered. Hence, you must add contact information to the web page.
It is worth to note that having your event listings in schema format is a crucial factor for SEO ranking. The above-listed information is vital for your audience as well as search engines. You want search engines to recognize your business and rank your site on Google, Bing, or other event directories. And for that, you need to follow Schema format to ensure that you have entered all the information appropriately.
Hire SEO Speakers for your Event
Once you are done with the on-page SEO optimization, it is time to promote your business through events. Yes, events help you get plenty of backlinks (since attendees tend to share the details of the event they were present in). These backlinks drive traffic to your page and as a result, promote your brand and increase the sales. However, only a professional event SEO speaker knows how to promote your blog. Not only the event speakers earn you some high-quality backlinks and traffic to your online business, but they play an integral part in promoting your digital marketing campaign.
It is important to note that your customers buy from the company they trust and know. When it comes to providing the users with a personalized brand, nothing seems better than having a professional speaker talk on behalf of your company and encourage customers to do business with you. Of course, the brochures and press releases are great methods of introducing your company and brand to the people. But, to make it look more personalized and reliable, you should hire a speaker.
- Writing an engaging title and headers that draw the attention of your audience.
- Adding long-tail keywords throughout the content.
- Generating quality backlinks from renowned sites.
- Promoting your blog across different social media channels for more organic traffic.
So, these were some top strategies for improving your event SEO. Don’t forget to hire speakers for your blog promotion. Furthermore, follow the Technical Virus for better ranking. Good Luck!
|Share Posts on All Social media Platforms|
Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do
Here’s your “duh” of the day: You don’t have to be an SEO to be a good blogger. I bet 90% of search marketers read a blog or five that has nothing to do with search marketing, whether it’s a cooking blog, nail art porn.
Some of the best and most popular blogs in any given niche get high rankings and lots of links without thinking too hard about SEO. Instead, they focus on:
Popular blogs develop huge readerships primarily because the content is awesome; it’s that simple.
Almost as important as great content is great design – your business blog needs to be both attractive and usable. High-quality photographs or illustrations are a big plus.
The best bloggers nurture an active, devoted following. New search engine traffic is nice, but they put most of the focus on the readers that keep coming back.
Good bloggers love their own content, so they’re not shy to share it around when they create something new. They put it up on Twitter, Facebook, etc. post haste. This gets the chain going so people can start reading, sharing, and commenting.
When you’re nailing it in all four areas, you’re doing a good amount of SEO as a matter of course. That’s because Google knows that by serving up your blog in the top of the results, its users are going to be happy.
But there’s still more you could do to make your blog even better. Here are a few tricks and blogging tips that search engine optimizers know and non-SEO bloggers frequently forget.
- Add Internal Links
- Optimize Images for Search
- Long-Tail Keyword Research
Great bloggers tend to be really good at intuiting the topics their readers want to hear about – that, and/or they pay close attention to what their readers request in the comments. Often, blogging naturals just stumble upon great keywords. They might not even be using keyword tools; can you imagine?!
If you’re just that good at giving the people what they want, I support you. But even if you don’t use keyword tools to get your initial content topic ideas, it’s a good idea to use them to find long-tail keyword variations on your topic of choice. Using those long-tail terms in your content will help you rank for a wider range of keyword searches.
Unfortunately, Google no longer offers an external keyword tool to people who don’t have an AdWords account. But there are lots of other ways to find long-tail keywords.
A Few More Blog SEO Best Practices You May Be Forgetting
Do you optimize your URL structure, so that the URL clearly communicates what the post is about? Some blogging software just assigns a random URL string, rather than keywords, as in this URL:
Do you moderate comments, and respond to all the legitimate ones?
Do you make it easy as cake for people to share your content? We’re talking prominent social buttons!
If you’re in the business of blogging but not in the business of SEO, take a good hard look at your blogging practices. You might be under-optimizing your content.