Paytm is back on the Play Store hours after the app was taken down for violating policies on gambling. Earlier today, Google removed the Paytm app from the Play Store while other apps like Paytm for Business, Paytm mall, Paytm Money, and a few more were still available on the platform.
What is Google’s Play Store policy on gambling?
Google prohibits online casinos and other unregulated gambling apps on its play store. Even fantasy sports platforms like Dream 11 are kept out. The tech giant also reveals that an app that leads consumers to an external site that allows them to participate in paid tournaments to real money clearly violates Play Store policies.
In a blog post posted earlier on Friday, Google’s Suzanne Frey, Vice President, Product, Android Security and Privacy explains, “We don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting. This includes if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies.”
Google has pulled the popular Indian financial services app Paytm from the Play Store for violating its gambling policies. Paytm is India’s most valuable startup and claims over 50 million monthly active users. Its marquee app, which competes with Google Pay in India, disappeared from the Play Store in the country earlier Friday.
Google said that Play Store prohibits online casinos and other unregulated gambling apps that facilitate sports betting in India. Paytm, which has promoted fantasy sports service within its marquee app, repeatedly violated Play Store’s policies, two people familiar with the matter told TechCrunch. Paytm’s fantasy sports service, called Paytm First Games, was also available as a standalone app and it has been pulled from the Play Store, too.
The Android-maker, which maintains similar guidelines around gambling in most other markets, additionally noted that if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes will also be deemed in violation of its Play Store policies.
In an email Google has sent to many firms in India, and was reviewed by TechCrunch, the company has asked developers to pause all advertising campaigns in their apps to drive users to websites that offer installation files of sports betting apps.
Google’s Pay app currently dominates the payments market in India, and Android commands about 99% of the smartphone market share in the country.